Say what?! This has got to be the hottest collaboration to hit the fashion world.
Target and Neiman Marcus (two of my favorite retailers. wink.) are bringing us designs from 24 CFDA fashion designers just in time for the holiday season! It was just announced Tuesday morning and everyone I know is très excited. There are so many great details about this venture, I don’t even know where to begin. Each designer will create 1 to 3 items for the collection but don’t expect only apparel. There will be home goods, menswear, and accessories (for people and pets) with the idea of gifting for the holidays. The list of designers is too amazing…
Alice & Olivia, Diane Von Furstenberg, Oscar de la Renta, Tory Burch, Proenza Schouler, Rag & Bone, Carolina Herrera and Jason Wu are among the top-notch list of designers.
If you’re like me you can’t wait til the items hit stores. I don’t even have all the details on product (those will be revealed later) and I am ready for the December 1 launch date. The cool thing is (well, one of many…) is that the whole offering will be available at both all Neiman Marcus and Target locations! It’s a great way for customers of both stores to cross-shop, as well as invite new customers to come into each store. Prices start at $7.99 and go up to $499. There will be digital, social media, print, and television advertising so I can’t wait to see how they use the cute exclamation mark logo everywhere.
Check out the full story on the Neiman Marcus blog NM Daily and Fashionista.com.
Update: Style.com has posted a cool video featuring behind-the-scenes of the photo shoot and commentary from the designers.